Nicolas Roope and Michael-George Hemus are the co-founders of London-based designer lighting company Plumen. While coming from very different backgrounds, the two shared a vision for what a design-first brand could become and set out to solve the problem of how to get consumers to switch to energy-efficient light bulbs. Learning the industry in a meticulous long game and with beautiful design at the core of the brand, they created the world’s first designer efficient light bulb: the Plumen 001.