Olof Sköld is the co-founder and CEO of Gothenburg’s sports-nutrition brand Maurten, whose hydrogel technology allows athletes to ingest high levels of carbohydrate while avoiding gastrointestinal issues. And owing to a client list that includes top athletes sponsored by other companies, it recently released unbranded packaging. 

Monocle Radio’s weekly tour of the most inspiring people, companies and ideas in global business, from startups to heritage brands, covering the best in hospitality, design, fashion and retail. 

<p>Monocle Radio’s weekly tour of the most inspiring people, companies and ideas in global business, from startups to heritage brands, covering the best in hospitality, design, fashion and retail. </p>

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