Katerina Schneider is founder and CEO of Ritual, a vitamin company she founded after leaving behind a career in investment. When Katerina became pregnant, she set out to find a vitamin that was free of additives and that suited her vegan diet. Finding nothing on the market, she launched Ritual with Dr Luke Bucci, an expert in multivitamins. To date, Ritual has sold more than one million bottles and earlier this year closed a $25m (€22.3m) Series B investment.