The EntrepreneursThe Entrepreneurs

Eureka: How Whitebox Cocktails turned a negroni into a global business selling millions of cans 

View descriptionShare

We meet Pietro Collina, co-founder of Whitebox Cocktails, a company making full-strength, single-serve classics such as negronis, espresso martinis and cosmopolitans. Collina talks about creating canned cocktails and scaling the brand to international shelves.

  • Facebook
  • X (Twitter)
  • WhatsApp
  • Email
  • Download

In 1 playlist(s)

  1. The Entrepreneurs

    1,215 clip(s)

The Entrepreneurs

Monocle Radio’s weekly tour of the most inspiring people, companies and ideas in global business, fr 
Social links
Follow podcast
Recent clips
Browse 1,211 clip(s)