Mark Cass opened Cass Art, a shop offering top-quality art material in 1984. Since then the brand has grown and it now has over 10 locations across the UK. Mark tells us the story of a company that wants to fill towns with artists and explains how getting to know his customers has changed the direction of the brand.

<p>Mark Cass opened Cass Art, a shop offering top-quality art material in 1984. Since then the brand has grown and it now has over 10 locations across the UK. Mark tells us the story of a company that wants to fill towns with artists and explains how getting to know his customers has changed the direction of the brand.</p>

Monocle Radio’s weekly tour of the most inspiring people, companies and ideas in global business, from startups to heritage brands, covering the best in hospitality, design, fashion and retail. 

<p>Monocle Radio’s weekly tour of the most inspiring people, companies and ideas in global business, from startups to heritage brands, covering the best in hospitality, design, fashion and retail. </p>