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Eureka 411: Preserving tradition and sustainable growth amid the mezcal boom

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The Entrepreneurs

Monocle Radio’s weekly tour of the most inspiring people, companies and ideas in global business, from startups to heritage brands, covering the best  
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Yola Jimenez launched Yola Mezcal to preserve her family’s traditional recipe of the spirit from Oaxaca, Mexico. Today the brand is thriving thanks to her commitment to slow growth, sustainable production and staying true to its original roots.

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Monocle Radio’s weekly tour of the most inspiring people, companies and ideas in global business, fr 
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