Yola Jimenez launched Yola Mezcal to preserve her family’s traditional recipe of the spirit from Oaxaca, Mexico. Today the brand is thriving thanks to her commitment to slow growth, sustainable production and staying true to its original roots.

Yola Jimenez launched Yola Mezcal to preserve her family’s traditional recipe of the spirit from Oaxaca, Mexico. Today the brand is thriving thanks to her commitment to slow growth, sustainable production and staying true to its original roots.

Monocle Radio’s weekly tour of the most inspiring people, companies and ideas in global business, from startups to heritage brands, covering the best in hospitality, design, fashion and retail. 

Monocle Radio’s weekly tour of the most inspiring people, companies and ideas in global business, from startups to heritage brands, covering the best in hospitality, design, fashion and retail.

The Entrepreneurs

Eureka 411: Preserving tradition and sustainable growth amid the mezcal boom

We meet a New York-based interior designer who champions a traditional approach to craftsmanship and inspiration. And: Monocle’s Nic Monisse talks about the latest patterns in the industry.

We meet a New York-based interior designer who champions a traditional approach to craftsmanship and inspiration. And: Monocle’s Nic Monisse talks about the latest patterns in the industry.

Design special: What’s next in the sector and can meditation help creativity?

Peter Jüriado and Mathias le Fèvre discuss their collaboration for Stenströms’s 125th anniversary collection, inspired by Scandinavian nature and vintage style. They reflect on blending tradition with modern fashion ahead of the collection’s launch in Stockholm. 

Peter Jüriado and Mathias le Fèvre discuss their collaboration for Stenströms’s 125th anniversary collection, inspired by Scandinavian nature and vintage style. They reflect on blending tradition with modern fashion ahead of the collection’s launch in Stockholm.

Eureka 410: How Mick Jagger inspired Stenströms’s latest collection

An episode that’s millennia in the making: we meet the founder of the world’s first de-extinction and species-preservation company, to hear how it’s using ancient DNA to bring back animals including the woolly mammoth and dodo. Plus: do natural diamonds, forged over millions of years, outshine lab-grown gems?

An episode that’s millennia in the making: we meet the founder of the world’s first de-extinction and species-preservation company, to hear how it’s using ancient DNA to bring back animals including the woolly mammoth and dodo. Plus: do natural diamonds, forged over millions of years, outshine lab-grown gems?

Eureka 411: Preserving tradition and sustainable growth amid the mezcal boom

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