Martha Dalton is co-founder of the award-winning bourbon brand named after the legendary racehorse. Never Say Die is a British take on a classic American whiskey, distilled in Kentucky and aged as it’s shipped across the Atlantic to finish maturing in the UK. Dalton explains why the brand is following in the hoof-steps of the plucky, Derby-winning colt.

<p>Martha Dalton is co-founder of the award-winning bourbon brand named after the legendary racehorse. Never Say Die is a British take on a classic American whiskey, distilled in Kentucky and aged as it’s shipped across the Atlantic to finish maturing in the UK. Dalton explains why the brand is following in the hoof-steps of the plucky, Derby-winning colt.</p>

Monocle Radio’s weekly tour of the most inspiring people, companies and ideas in global business, from startups to heritage brands, covering the best in hospitality, design, fashion and retail. 

<p>Monocle Radio’s weekly tour of the most inspiring people, companies and ideas in global business, from startups to heritage brands, covering the best in hospitality, design, fashion and retail. </p>

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