Founder Ariel Kaye looks back on the brand’s decade-long journey from a modest online bedding start-up to a homeware industry mainstay with 26 shops and more than 200 employees. Kaye explains how she raised the initial funding, shares her disciplined strategy for growth and why she is so passionate about Parachute’s capacity to transform home design.

<p>Founder Ariel Kaye looks back on the brand’s decade-long journey from a modest online bedding start-up to a homeware industry mainstay with 26 shops and more than 200 employees. Kaye explains how she raised the initial funding, shares her disciplined strategy for growth and why she is so passionate about Parachute’s capacity to transform home design.</p>

Monocle Radio’s weekly tour of the most inspiring people, companies and ideas in global business, from startups to heritage brands, covering the best in hospitality, design, fashion and retail. 

<p>Monocle Radio’s weekly tour of the most inspiring people, companies and ideas in global business, from startups to heritage brands, covering the best in hospitality, design, fashion and retail. </p>