Looking to the seafaring roots of his family – and the traditional ingredients used on the spice route connecting Asia, Africa and Europe for thousands of years – Jonathan Keren and his husband Doron Baduach launched a line of men’s grooming products in 2016, called Maapilim. Using a historical name for the Mediterranean, the brand has found success in focusing on quality products for men, without the macho marketing.

<p>Looking to the seafaring roots of his family &ndash; and the traditional ingredients used on the spice route connecting Asia, Africa and Europe for thousands of years &ndash; Jonathan Keren and his husband Doron Baduach launched a line of men&rsquo;s grooming products in 2016, called Maapilim. Using a historical name for the Mediterranean, the brand has found success in focusing on quality products for men, without the macho marketing.</p>

Monocle Radio’s weekly tour of the most inspiring people, companies and ideas in global business, from startups to heritage brands, covering the best in hospitality, design, fashion and retail. 

<p>Monocle Radio’s weekly tour of the most inspiring people, companies and ideas in global business, from startups to heritage brands, covering the best in hospitality, design, fashion and retail. </p>

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