We meet the three founders and CEO of Nobu Hospitality at Nobu Hotel London Portman Square. The 250-key property is part of an operation that boasts 50 restaurants and 27 hotels, operating and in development, across five continents. They discuss what makes a great welcome, how talented people ensure a consistent brand and their collective passion to redefine standards in hospitality. Plus: Bob Sheard, co-founder of innovative agency Fresh Britain, stops by Monocle HQ to talk about the power of brands.