Is the term “industrial design” frowned upon by design purists? Zürich-based Sébastien El Idrissi thinks so. He joins Nic Monisse to discuss why his goal is positive change at an industrial scale. Plus: what to look forward to at our Quality of Life Conference in Lisbon this year.

<p>Is the term &ldquo;industrial design&rdquo; frowned upon by design purists? Z&uuml;rich-based S&eacute;bastien El Idrissi thinks so. He joins Nic Monisse to discuss why his goal is positive change at an industrial scale. Plus: what to look forward to at our Quality of Life Conference in Lisbon this year.</p>

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