On K-influencer -
He’s the founder and CEO of Wild - Leonard Lim.
And his company aims to help South East Asian creators and artistes get the same type of exposure and recognition as K-pop idols.
Its current roster is also full of some of Korea’s top stars- including Sorn, The Hammingtons, Seungyeon and Junoflo.
So how is WILD bringing the Korean wave to Southeast Asia and vice versa?