Singapore’s upcoming General Election isn’t just about manifestos — it’s about memes, too. With the T generation stepping into the voter pool for the first time, candidates are evolving their online game to stay relatable. That includes adopting Gen Z slang like “chat,” “pookie,” and “bestie” in campaign content, and embracing a more casual, conversational tone.

But in the age of social media, you can’t always control what goes viral. We explore how this year’s most talked-about election moments include not fiery debates or policies — but handshakes. From PAP’s Lam Pin Min’s unexpectedly intimate hawker centre exchange to a charming encounter between WP’s Alexis Dang and a smitten resident, we unpack how touch, tone, and TikTok are shaping the narrative in GE2025.

Singapore&rsquo;s upcoming General Election isn&rsquo;t just about manifestos &mdash; it&rsquo;s about memes, too. With the T generation stepping into the voter pool for the first time, candidates are evolving their online game to stay relatable. That includes adopting Gen Z slang like &ldquo;chat,&rdquo; &ldquo;pookie,&rdquo; and &ldquo;bestie&rdquo; in campaign content, and embracing a more casual, conversational tone.
But in the age of social media, you can&rsquo;t always control what goes viral. We explore how this year&rsquo;s most talked-about election moments include not fiery debates or policies &mdash; but handshakes. From PAP&rsquo;s Lam Pin Min&rsquo;s unexpectedly intimate hawker centre exchange to a charming encounter between WP&rsquo;s Alexis Dang and a smitten resident, we unpack how touch, tone, and TikTok are shaping the narrative in GE2025.

As Singapore heads to the polls in 2025, we keep you up to speed on the latest developments surrounding the political milestone - with expert insights from analysts and discussions on the hot button issues that are shaping voter sentiments. Tune in to get the latest on GE2025!

As Singapore heads to the polls in 2025, we keep you up to speed on the latest developments surrounding the political milestone - with expert insights from analysts and discussions on the hot button issues that are shaping voter sentiments. Tune in to get the latest on GE2025!