Singapore’s upcoming General Election isn’t just about manifestos — it’s about memes, too. With the T generation stepping into the voter pool for the first time, candidates are evolving their online game to stay relatable. That includes adopting Gen Z slang like “chat,” “pookie,” and “bestie” in campaign content, and embracing a more casual, conversational tone.

But in the age of social media, you can’t always control what goes viral. We explore how this year’s most talked-about election moments include not fiery debates or policies — but handshakes. From PAP’s Lam Pin Min’s unexpectedly intimate hawker centre exchange to a charming encounter between WP’s Alexis Dang and a smitten resident, we unpack how touch, tone, and TikTok are shaping the narrative in GE2025.