For Christopher Nolan, it was never enough for audiences to simply watch The Odyssey. He wanted us to experience it.

And for that, the Oscar-winning filmmaker turned to IMAX. 

Nolan’s adaptation of Homer’s ancient Greek epic became the first ever theatrical release shot entirely with IMAX 70mm film cameras, with IMAX developing a next generation film camera to make that happen. 

The bet paid off. The Odyssey generated a record-breaking US$52 million from IMAX screens alone, with IMAX accounting for a massive 20% share of the film’s global debut. 

With the traction generated from The Odyssey, IMAX Corporation recorded its highest grossing summer ever in early September, with US$728 million in worldwide receipts for the period between the Memorial Day and Labor Day weekends. 

That’s a whopping 73% increase from its previous record set in 2023. And comes despite the fact that there are just slightly more than 1,800 IMAX screens worldwide.

But there is more to IMAX than just projector screens. The New York Stock Exchange listed company prides itself as a global leader in entertainment technology spanning the entire ecosystem of filmmaking, from proprietary cameras to post-production technology and even projection and sound systems. 

It makes money through the sale or lease of IMAX systems and by having a share of box office receipts from studios for the remastering and distribution of films across its networks.

Increasingly, the company is also positioning itself as a global distribution platform for premium entertainment through partnerships with streaming platforms like Amazon, Apple and Netflix.

But with growing appetite for the IMAX experience, how fast can the company install enough systems to meet that demand? How far can the company expand before premium becomes commonplace?

Also – can IMAX turn the blockbuster moment it received from the success of The Odyssey into something structurally bigger for the business?

On Under the Radar, finance presenter Chua Tian Tian posed these questions to Giovanni Dolci, Global Chief Commercial Officer at IMAX Corporation.

For Christopher Nolan, it was never enough for audiences to simply watch The Odyssey. He wanted us to experience it.
And for that, the Oscar-winning filmmaker turned to IMAX.&nbsp;
Nolan&rsquo;s adaptation of Homer&rsquo;s ancient Greek epic became the first ever theatrical release shot entirely with IMAX 70mm film cameras, with IMAX developing a next generation film camera to make that happen.&nbsp;
The bet paid off. The Odyssey generated a record-breaking US$52 million from IMAX screens alone, with IMAX accounting for a massive 20% share of the film&rsquo;s global debut.&nbsp;
With the traction generated from The Odyssey, IMAX Corporation recorded its highest grossing summer ever in early September, with US$728 million in worldwide receipts for the period between the Memorial Day and Labor Day weekends.&nbsp;
That&rsquo;s a whopping 73% increase from its previous record set in 2023. And comes despite the fact that there are just slightly more than 1,800 IMAX screens worldwide.
But there is more to IMAX than just projector screens. The New York Stock Exchange listed company prides itself as a global leader in entertainment technology spanning the entire ecosystem of filmmaking, from proprietary cameras to post-production technology and even projection and sound systems.&nbsp;
It makes money through the sale or lease of IMAX systems and by having a share of box office receipts from studios for the remastering and distribution of films across its networks.
Increasingly, the company is also positioning itself as a global distribution platform for premium entertainment through partnerships with streaming platforms like Amazon, Apple and Netflix.
But with growing appetite for the IMAX experience, how fast can the company install enough systems to meet that demand? How far can the company expand before premium becomes commonplace?
Also &ndash; can IMAX turn the blockbuster moment it received from the success of The Odyssey into something structurally bigger for the business?
On Under the Radar, finance presenter Chua Tian Tian posed these questions to Giovanni Dolci, Global Chief Commercial Officer at IMAX Corporation.

We speak with businesses, industry leaders, venture capitalists and startups on their assessment of the business environment they're in, and what the future holds for them.

We speak with businesses, industry leaders, venture capitalists and startups on their assessment of the business environment they're in, and what the future holds for them.

Under The Radar

Under the Radar: (SPECIALS) Can IMAX turn its success from The Odyssey into something structurally bigger for the company? Its Chief Commercial Officer sheds light on the matter.