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Under the Radar: Refurbished tech gadget marketplace Reebelo’s APAC CEO on the firm growing gross merchandise value 12X over two years, role of APAC vs the US

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Giving used tech-devices a new lease of life while reducing the amount of e-waste that ends up in landfills. That’s what we are going to talk about today. 

Founded in 2019, Reebelo is one of the world’s leading marketplaces for refurbished tech devices and lifestyle products like smartphones, laptops and PCs as well as smartwatches. 

It enables consumers to save up to 70 per cent on their favourite brands.

With a presence in major markets like Singapore, Hong Kong, San Francisco and Melbourne, the firm said in March last year that its gross merchandise value grew 12 times over the past two years, with global sales tripling in the year prior. 

Apparently, the US was said to be a bright spot, making up a whopping 25 per cent of overall sales. 

But what were the reasons behind the strong growth, and how far can that be attributed to global inflationary pressures and consumers tightening their purse strings? 

What does it say about Reebelo’s ability to survive during periods of recession? 

Meanwhile, data from Statista suggested the re-commerce market to have generated sales of US$139.6 billion in 2020, and expects this figure to grow to US$275.8 billion by 2028. 

What does the doubling of market size in the US mean for Reeblo and how does the size of the market compare against Asia Pacific? What will be the key drivers of growth here in Asia then?

On Under the Radar, The Evening Runway’s finance presenter Chua Tian Tian posed these questions to Hari Vijayarajan, CEO APAC, Reebelo.

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