Making cables for MRT lines, Jewel Changi Airport and Gardens by the Bay – that’s what we’re going to talk about today. 

Founded in 1980, our guest Tai Sin Electric makes cables and wires for a diverse range of industries for both the private and public sectors and in all categories of industrial, commercial, residential and offshore and marine projects. 

They include items like low voltage cables, medium voltage cables, instrumentation cables as well as fire resistant cables and wires. 

The firm has since completed over 1,000 projects including at the Changi Airport Terminal 4, the National University of Singapore, the SingPost Logistics Hub, the Singtel Data Centre, the National Gallery Singapore, the Jurong Reclamation plant,  Rolls Royce Seletar Campus and at Jem Shopping Mall. 

But what is interesting about Tai Sin Electric is its move to expand beyond cables and wires amid the pandemic. 

In 2019, the firm was setting its sights on exporting its products to other Southeast Asia countries by taking part in the second run of Enterprise Singapore’s Scale-up SG, before activities came to a grinding halt as a result of lockdowns seen in many countries. 

Instead, the firm made the decision to build a new product vertical looking at electrical power distribution with busbar trunking systems. This was a bold move as the systems were a direct competitor to the cables and wires that were Tai Sin’s bread and butter. 

But why did the firm decide to push ahead with the move and how far has this brought about tangible benefits for the firm? Also, with economies revving back to life post-pandemic, how far is Tai Sin Electric picking up on its expansion plans? 

On Under the Radar, The Evening Runway’s finance presenter Chua Tian Tian posed these questions to Willy Chua, Head of Marketing & Group Corporate Development, Tai Sin Electric Limited.