You might be on the lookout for personalised service and good customer experience when you’re out dining, or on a vacation. 

But did you know that even the manufacturing industry is looking to increase their ‘human touch’ to serve customers better?

Founded in 2021, our guest for today is Phasio, which is an end-to-end manufacturing interface for precision engineering firms. 

The platform supports collaboration between manufacturers and customers by allowing both parties to view and comment on the topics such as the design of parts. 

Manufacturers can also personalise the orders through the platform, including offering tailored pricing for different orders. But how does it work exactly, and how big of a market gap is Phasio trying to fill with its solution?

Meanwhile, the firm raised US$2.5 million in October in a seed round led by VC firm Airtree Ventures. Investors who took part in the round included 500 Global, Entrepreneur First and private investment office Gattaca Ventures. 

Question is – what is the strategic value provided by this group of investors and how does the additional funding position the firm for future growth in Asia and Europe?

On Under the Radar, The Evening Runway’s finance presenter Chua Tian Tian posed these questions to Sudharshan Raman, Co-founder and Chief Product Offiicer, Phasio.