For this session, we talk to a company whose ticker symbol only has one letter. 

Bingo if you’ve guessed Visa. On that note, did you know that Visa was actually founded by the Bank of America when it launched its first consumer credit card programme in the US? 

Well, a lot has happened since, with the firm expanding internationally in 1974 and the introduction of the debit card in 1975. 

Fast forward to the present, Visa is a trusted network and a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across over 200 countries and territories. 

Just to give you some numbers, the company issued some 4.2 billion Visa cards as of March 2023, and oversaw 269 billion payments transactions for the 12 months ended June 2023. 

The firm is also seeing a number of developments of late, working with Swift to streamline cross border B2B transactions. But what is the rationale behind the move?

Meanwhile, the firm also launched its advisory service to help them better tap Generative AI and improve their payment experience. Question is – how far can Generative AI drive Visa’s business in its next bound of growth? 

In this Singapore Fintech Festival edition of Under the Radar, The Evening Runway’s finance presenter Chua Tian Tian posed these questions to  Adeline Kim, Country Manager for Singapore & Brunei, Visa.