🌍On MoneyFM 89.3’s Leaders in Action Segment Popsicle Asia Founder Maureen Knight joins Saturday Mornings Show host Glenn van Zutphen to spotlight a Singapore business solving a problem some overseas travellers face: why buy expensive winter wear that may be used only once?

Founded in 2014, Popsicle Asia has grown into a resource for families heading to cold‑weather destinations. It rents high‑quality jackets, ski pants, boots, gloves, and accessories for adults, children, and toddlers making winter travel more affordable, convenient, and sustainable.

Maureen explains how she focuses on personalised service, fast response times, and guiding first‑time snow travellers through exactly what they need.

We explore why Singaporeans are increasingly choosing to rent rather than own. Maureen also shares leadership lessons from building a niche business, staying resilient, and serving customers with empathy.