🌍On MoneyFM 89.3 The Wide Angle, we explore how businesses—big and small—are rewriting the rules of corporate purpose.

Saturday Mornings Show host Glenn van Zutphen talks with Masami Sato, Co‑Founder & CEO of B1G1 to discuss how this Singapore‑based social enterprise is reshaping philanthropy for companies around the world.

B1G1 (Buy1Give1) enables SMEs to embed giving directly into everyday business activities. Whether it’s a sale, an invoice, or a new client, each transaction can trigger a micro‑donation, sometimes as little as one cent to one of 450+ vetted, high‑impact projects aligned with the UN Sustainable Development Goals.

With over 396 million giving impacts created across more than 40 countries, B1G1 is proving that small, consistent actions can drive massive global change. Masami shares her personal journey—from teacher to natural food chef to award‑winning entrepreneur—and how her global travels shaped her philosophy of purpose‑driven business. Paul reflects on the early days of the movement and why SMEs are uniquely positioned to lead the next wave of meaningful impact. We also discuss transparency, impact‑tracking tools, and how Singapore companies are using B1G1 to build culture, trust, and long‑term social value.