How "Set-Jetting" and the "White Lotus Effect" could be impacting your travel plans. 
Oliver Corrin, Creative Director, Strategy & Branding, EDG Design - a strategy, brand, and interior design studio - joins the "Wide World" segment on the “Saturday Mornings Show” with host Glenn van Zutphen and co-host Neil Humphreys to talk about the power of cinematic storytelling to shape tourism, luxury branding, and consumer behavior and experiences.

GenX and GenZ are on the road to see the latest on-screen destinations and experiences while pushing the "Set Jetting" and "White Lotus Effects." Traveling to movie and TV locations is nothing new, but these tourists are doing it with a vengeance that's driving everything from hotel room booking and room rates to restaurant reservations.