Saturday Mornings Show host Glenn van Zutphen and co-host Neil Humphreys welcome Martin Bayer, Managing Director of Audi Singapore, and Dave Pynt, Chef‑Owner of the Burnt Ends Hospitality Group and the one-year anniversary of the “Audi House of Progress” in Singapore and its impact on educating, inspiring, and feeding the public. We discuss how the future of premium mobility is being rewritten — not on the road, but in the way brands connect with people. March marks the first anniversary of the Audi House of Progress, the first global market where Audi adopted a full direct‑to‑consumer (DTC) retail model. Under Martin’s leadership, Audi has moved beyond transactional car sales to create an experience‑led ecosystem — one where customers engage with the brand through curated events, interactive digital touchpoints, and lifestyle collaborations. One of the most distinctive partnerships is with Burnt Ends Bakery as a centrepiece of the Audi experience. Dave shares how this collaboration elevates the space into a lifestyle destination, blending craftsmanship, hospitality, and automotive innovation.