On MoneyFM 89.3 Saturday Mornings Show host Glenn van Zutphen welcomes Hui Ching Tan, Head of Research Insights APJ at Qualtrics, to unpack how AI‑simulated consumers are changing the way organisations understand their customers. We explore a huge shift happening inside one of the world’s biggest industries market research and why Singapore companies may be underestimating how fast AI is transforming it. Worth over US$150 billion, the research industry has long relied on surveys, focus groups and weeks‑long studies. But Qualtrics’ latest data shows a new reality:
78% of researchers already use Agentic AI
72% expect AI to take full responsibility for key research phases
70% believe AI agents will run more than half of all research end‑to‑end

These AI “digital twins” built from real consumer behaviour, preferences and purchase history can test messages, products and experiences in hours instead of months, without fatigue, bias or drop‑off. Hui Ching explains what this means for Singapore’s banks, healthcare providers and retailers, especially amid a talent crunch in research and analytics. She also shares why companies that adopt synthetic data and agentic AI now will gain an insight advantage that competitors will struggle to catch.

On MoneyFM 89.3 <a href="https://www.moneyfm893.sg/shows/glenn-van-zutphen-on-saturday-mornings/">Saturday Mornings Show </a><a href="https://WWW.VANMEDIAGROUP.COM">host Glenn van Zutphen</a>&nbsp;welcomes Hui Ching Tan, Head of Research Insights APJ at Qualtrics, to unpack how AI‑simulated consumers are changing the way organisations understand their customers. We explore a huge shift happening inside one of the world&rsquo;s biggest industries market research and why Singapore companies may be underestimating how fast AI is transforming it. Worth over US$150 billion, the research industry has long relied on surveys, focus groups and weeks‑long studies. But Qualtrics&rsquo; latest data shows a new reality:
<ul>
<li>78% of researchers already use Agentic AI</li>
<li>72% expect AI to take full responsibility for key research phases</li>
<li>70% believe AI agents will run more than half of all research end‑to‑end</li>
</ul>
These AI &ldquo;digital twins&rdquo; built from real consumer behaviour, preferences and purchase history can test messages, products and experiences in hours instead of months, without fatigue, bias or drop‑off. Hui Ching explains what this means for Singapore&rsquo;s banks, healthcare providers and retailers, especially amid a talent crunch in research and analytics. She also shares why companies that adopt synthetic data and agentic AI now will gain an insight advantage that competitors will struggle to catch.

Start your weekend right with Glenn van Zutphen and an interesting mix of guests. Weekly news commentary with international journalists, and tidbits on Singapore's most interesting places with award-winning author Neil Humphreys.

Start your weekend right with Saturday Mornings for sharp commentary on the stories that matter — without losing the lighter side of the weekend. Informative, conversational, and always relevant — Saturday Mornings with Glenn van Zutphen, only on MONEY FM 89.3.

Start your weekend right with Saturday Mornings for sharp commentary on the stories that matter &mdash; without losing the lighter side of the weekend. Informative, conversational, and always relevant &mdash; Saturday Mornings with Glenn van Zutphen, only on MONEY FM 89.3.