Conventional headphones have never been able to provide natural sounds. Singapore's Creative Technology says its cutting-edge Super X-fi offers an audio experience that is as good as the real thing by recreating what our brain has learnt and expects. Product Manager Francis Gooh shares more about the successor to Creative's world-renowned Sound Blaster technology which aims to custom fit audio through a sophisticated head and ear mapping process using AI.

Conventional headphones have never been able to provide natural sounds. Singapore's Creative Technology says its cutting-edge Super X-fi offers an audio experience that is as good as the real thing by recreating what our brain has learnt and expects. Product Manager Francis Gooh shares more about the successor to Creative's world-renowned Sound Blaster technology which aims to custom fit audio through a sophisticated head and ear mapping process using AI.

Ease your way into the night every Monday to Thursday from 7 to 10pm on MONEY FM 89.3. Tune into views of the day’s biggest news from trusted experts, and interesting profiles and ideas shaping our world along with some fresh discoveries through relaxing and fun conversations. Night Tracks with Lynlee Foo, your roadmap to life after work.

Ease your way into the night every Monday to Thursday from 7 to 10pm on MONEY FM 89.3. Tune into views of the day’s biggest news from trusted experts, and interesting profiles and ideas shaping our world along with some fresh discoveries through relaxing and fun conversations. Night Tracks with Lynlee Foo, your roadmap to life after work.

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