The rise of the creator economy signals a shift in the way people become aware of, consider, and decide to purchase goods and services. In this year alone, the global creator economy market is estimated to be worth a staggering US$104.2 billion. How can brands participate in the creator economy to make better connections with their audience. 

Mimrah Mahmood, Senior Director & Partner, Meltwater Asia Pacific tells us more about creator economy. 

The rise of the creator economy signals a shift in the way people become aware of, consider, and decide to purchase goods and services. In this year alone, the global creator economy market is estimated to be worth a staggering US$104.2 billion. How can brands participate in the creator economy to make better connections with their audience. 
Mimrah Mahmood, Senior Director &amp; Partner, Meltwater Asia Pacific tells us more about creator economy.

From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

Start your day with the stories shaping Singapore — and your place in it.

Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

And it’s not just talk — it’s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let’s Talk, Singapore keeps you informed, connected, and ready for the day ahead.

Start your day with the stories shaping Singapore &mdash; and your place in it.
Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what&rsquo;s happening &mdash; and what&rsquo;s worth your attention.
And it&rsquo;s not just talk &mdash; it&rsquo;s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let&rsquo;s Talk, Singapore keeps you informed, connected, and ready for the day ahead.