Long-term opportunities in e-commerce have sprouted as user time on social platforms significantly accelerated during the Covid-19 pandemic. Since then, social platforms have matured and are capturing a greater share of the economic value. For example, nearly 15 per cent of Singapore’s e-commerce can be attributed to commerce on social platforms. 

Simon Torring, Co-Founder, Cube Asia gives us an in-depth look at how brands can effectively tap and scale up on social commerce and if it’s a viable channel for their business.