Breakfast with Ryan Huang, Emaad Akhtar and Audrey Siek (6am-9am)Why It Matters: Singapore posts the largest ad fraud increases on desktop display, how can we combat it?
While APAC markets are among top-brand safe markets for desktop display, a recent report by Integral Ad Science has found Singapore posting the largest ad fraud increase on desktop display, pushing its respective optimised-against-ad-fraud levels to 3 percent. Rob Kay, Senior Director Customer Success, APAC, Integral Ad Science shares about the report, IAS’ role in the connected TV space, and how the advertising scene can combat this issue.
