According to MediaPost and Standard Media Index’s global ad market tracker, the month of July was the worst month for ad spending in 2 years. And so, for brands and marketers, this truly begs the billion-dollar question, should Southeast Asia’s brands cut their ad spend amid a potential recession?

Rene E. Menezes, Co-Founder & President, Involve Asia shares his thoughts on this matter. 

According to MediaPost and Standard Media Index’s global ad market tracker, the month of July was the worst month for ad spending in 2 years. And so, for brands and marketers, this truly begs the billion-dollar question, should Southeast Asia’s brands cut their ad spend amid a potential recession?
Rene E. Menezes, Co-Founder &amp; President, Involve Asia shares his thoughts on this matter.

Get a head start to your work day with Lynlee Foo and Ryan Huang from 6am to 9am. 

Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Get a head start to your work day with Lynlee Foo and Ryan Huang from 6am to 9am. 
Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

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