And according to Gartner’s CMO Spend Survey, as brands seek to recuperate from two years of uncertainty, marketing leaders are facing some of the sharpest budget cuts in years, some as high as 15 percent of the total marketing budget. Prof. Tuck Siong Chung, Associate Professor of Marketing, ESSEC Business School, Asia-Pacific shares what marketing managers can do to prioritise stakeholders and how marketing managers and brands can avoid falling into the marketing myopia trap.

And according to Gartner&rsquo;s CMO Spend Survey, as brands seek to recuperate from two years of uncertainty, marketing leaders are facing some of the sharpest budget cuts in years, some as high as 15 percent of the total marketing budget. Prof. Tuck Siong Chung, Associate Professor of Marketing, ESSEC Business School, Asia-Pacific shares what marketing managers can do to prioritise stakeholders and how marketing managers and brands can avoid falling into the marketing myopia trap.

From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

Start your day with the stories shaping Singapore — and your place in it.

Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

And it’s not just talk — it’s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let’s Talk, Singapore keeps you informed, connected, and ready for the day ahead.

Start your day with the stories shaping Singapore &mdash; and your place in it.
Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what&rsquo;s happening &mdash; and what&rsquo;s worth your attention.
And it&rsquo;s not just talk &mdash; it&rsquo;s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let&rsquo;s Talk, Singapore keeps you informed, connected, and ready for the day ahead.