Live commerce has undoubtedly marked the opening of a new chapter in sales, having established itself as a fixture in sales campaigns and more broadly, a reliable digital tool for boosting customer engagement and sales. Samuel Vanel, Vice President, Product & Services APAC, INCA shares some of the live commerce trends to follow in 2022 and what this next wave of the e-commerce revolution can do to stay relevant in a post-Covid-19 world.

Live commerce has undoubtedly marked the opening of a new chapter in sales, having established itself as a fixture in sales campaigns and more broadly, a reliable digital tool for boosting customer engagement and sales.&nbsp;Samuel Vanel, Vice President, Product &amp; Services APAC, INCA&nbsp;shares some of the live commerce trends to follow in 2022 and what this next wave of the e-commerce revolution can do to stay relevant in a post-Covid-19 world.

From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

Start your day with the stories shaping Singapore — and your place in it.

Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

And it’s not just talk — it’s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let’s Talk, Singapore keeps you informed, connected, and ready for the day ahead.

Start your day with the stories shaping Singapore &mdash; and your place in it.
Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what&rsquo;s happening &mdash; and what&rsquo;s worth your attention.
And it&rsquo;s not just talk &mdash; it&rsquo;s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let&rsquo;s Talk, Singapore keeps you informed, connected, and ready for the day ahead.