To stay ahead of the curve many companies are implementing digital initiatives to reach specific demographics through social media.

Caleb Sim, Chief Executive Officer, Tres and GENIA tells us the importance of these initiatives through one of his experiences with Auston Institute of Management. However, he also tells us about how having a strong foundation, message, and clear demographic are vital elements to optimize the use of social media platforms for advertising. 

To stay ahead of the curve many companies are implementing digital initiatives to reach specific demographics through social media.
Caleb Sim, Chief Executive Officer, Tres and GENIA&nbsp;tells us the importance of these initiatives through one of his experiences with Auston Institute of Management. However, he also tells us about how having a strong foundation, message, and clear demographic are vital elements to optimize the use of social media platforms for advertising.&nbsp;

From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

Start your day with the stories shaping Singapore — and your place in it.

Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

And it’s not just talk — it’s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let’s Talk, Singapore keeps you informed, connected, and ready for the day ahead.

Start your day with the stories shaping Singapore &mdash; and your place in it.
Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what&rsquo;s happening &mdash; and what&rsquo;s worth your attention.
And it&rsquo;s not just talk &mdash; it&rsquo;s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let&rsquo;s Talk, Singapore keeps you informed, connected, and ready for the day ahead.