Breakfast with Ryan Huang, Emaad Akhtar and Audrey Siek (6am-9am)Why It Matters: How Covid-19 has led to a paradigm shift in the consumers’ purchase journey
A recently published report by Meta and Bain & Company showed that Southeast Asia’s digital retail share grew 85 percent year-on-year, outpacing even China, Brazil and India. Damian Kim, Country Director, Meta Singapore, shares more about the report including, how consumer behaviour has changed over the pandemic, and the impact of Mega Sale Days as a platform for brand building.
