While brands constantly advertise against high performance content on YouTube, a survey conducted by TAG and BSI revealed that up to 82 percent of consumers worldwide will stop using brands who appear alongside the wrong content. Alex Littlejohn, Managing Director Asia-Pacific, Channel Factory shares how brands can pick the right content to advertise on, along with ways to avoid being remembered for the wrong reasons. 

While brands constantly advertise against high performance content on YouTube, a survey conducted by TAG and BSI revealed that up to 82 percent of consumers worldwide will stop using brands who appear alongside the wrong content.&nbsp;Alex Littlejohn, Managing Director Asia-Pacific, Channel Factory&nbsp;shares how brands can pick the right content to advertise on, along with ways to avoid being remembered for the wrong reasons.&nbsp;

Get a head start to your work day with Lynlee Foo and Ryan Huang from 6am to 9am. 

Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Get a head start to your work day with Lynlee Foo and Ryan Huang from 6am to 9am. 
Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

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