While brands constantly advertise against high performance content on YouTube, a survey conducted by TAG and BSI revealed that up to 82 percent of consumers worldwide will stop using brands who appear alongside the wrong content. Alex Littlejohn, Managing Director Asia-Pacific, Channel Factory shares how brands can pick the right content to advertise on, along with ways to avoid being remembered for the wrong reasons. 

While brands constantly advertise against high performance content on YouTube, a survey conducted by TAG and BSI revealed that up to 82 percent of consumers worldwide will stop using brands who appear alongside the wrong content.&nbsp;Alex Littlejohn, Managing Director Asia-Pacific, Channel Factory&nbsp;shares how brands can pick the right content to advertise on, along with ways to avoid being remembered for the wrong reasons.&nbsp;

From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

Start your day with the stories shaping Singapore — and your place in it.

Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

And it’s not just talk — it’s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let’s Talk, Singapore keeps you informed, connected, and ready for the day ahead.

Start your day with the stories shaping Singapore &mdash; and your place in it.
Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what&rsquo;s happening &mdash; and what&rsquo;s worth your attention.
And it&rsquo;s not just talk &mdash; it&rsquo;s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let&rsquo;s Talk, Singapore keeps you informed, connected, and ready for the day ahead.