According to a report by WARC, new advertising spend forecasts for 100 markets worldwide show that the global ad market has largely weathered the impact of Covid-19. Ad trade is on course to reach a value of US$1trn in 2025 with more than half of this money paid to just three companies, Alphabet, Meta and Amazon. Ashik Ashokan, APAC Advisory Lead, WARC shares some of the factors that led to the stronger growth for global advertising spending and the role of the current consumer behaviour on the growth of global advertising spendings. 

According to a report by WARC, new advertising spend forecasts for 100 markets worldwide show that the global ad market has largely weathered the impact of Covid-19. Ad trade is on course to reach a value of US$1trn in 2025 with more than half of this money paid to just three companies, Alphabet, Meta and Amazon. Ashik Ashokan, APAC Advisory Lead, WARC&nbsp;shares some of the factors that led to the stronger growth for global advertising spending and the role of the current consumer behaviour on the growth of global advertising spendings.&nbsp;

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Start your day with the stories shaping Singapore &mdash; and your place in it.
Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what&rsquo;s happening &mdash; and what&rsquo;s worth your attention.
And it&rsquo;s not just talk &mdash; it&rsquo;s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let&rsquo;s Talk, Singapore keeps you informed, connected, and ready for the day ahead.