Determining why customers should choose one product over others is the foundation of a successful marketing strategy. Regardless of what category under which the product falls, it is important to establish a connection with targeted customers by speaking to their needs and wants, a practice that creates a culture of brand love. In an effort to achieve this culture, brands must foster customer satisfaction, customer value and relationship marketing.

Sharon Ng, Professor of Marketing and Head of the Marketing Division, Nanyang Business School, NTU shares more. 

Determining why customers should choose one product over others is the foundation of a successful marketing strategy. Regardless of what category under which the product falls, it is important to establish a connection with targeted customers by speaking to their needs and wants, a practice that creates a culture of brand love. In an effort to achieve this culture, brands must foster customer satisfaction, customer value and relationship marketing.
Sharon Ng, Professor of Marketing and Head of the Marketing Division, Nanyang Business School, NTU shares more.

Get a head start to your work day with Ryan Huang, Emaad Akhtar and Audrey Siek from 6am to 9am. 

Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Get a head start to your work day with Ryan Huang, Emaad Akhtar and Audrey Siek from 6am to 9am. 
Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Breakfast with Ryan Huang, Emaad Akhtar and Audrey Siek

Get a head start on your workday with Ryan Huang, Emaad Akhtar and Audrey Siek from 6 am to 9 am. 

Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Get a head start on your workday with Ryan Huang, Emaad Akhtar and Audrey Siek from 6 am to 9 am. 
Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

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