Determining why customers should choose one product over others is the foundation of a successful marketing strategy. Regardless of what category under which the product falls, it is important to establish a connection with targeted customers by speaking to their needs and wants, a practice that creates a culture of brand love. In an effort to achieve this culture, brands must foster customer satisfaction, customer value and relationship marketing.

Sharon Ng, Professor of Marketing and Head of the Marketing Division, Nanyang Business School, NTU shares more. 

Determining why customers should choose one product over others is the foundation of a successful marketing strategy. Regardless of what category under which the product falls, it is important to establish a connection with targeted customers by speaking to their needs and wants, a practice that creates a culture of brand love. In an effort to achieve this culture, brands must foster customer satisfaction, customer value and relationship marketing.
Sharon Ng, Professor of Marketing and Head of the Marketing Division, Nanyang Business School, NTU shares more.

From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

Start your day with the stories shaping Singapore — and your place in it.

Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

And it’s not just talk — it’s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let’s Talk, Singapore keeps you informed, connected, and ready for the day ahead.

Start your day with the stories shaping Singapore &mdash; and your place in it.
Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what&rsquo;s happening &mdash; and what&rsquo;s worth your attention.
And it&rsquo;s not just talk &mdash; it&rsquo;s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let&rsquo;s Talk, Singapore keeps you informed, connected, and ready for the day ahead.