We Are Family: Everyone wants to be an influencer… But is content creation really a career?
More young people are dreaming of becoming influencers and content creators, drawn by the promise of fame, money and flexibility. But is social media giving them an unrealistic picture of what it takes to make a living online?
Let's Talk, Singapore invites Shermaine Wong, Founder & CEO, Cult Creative Asia & Dr Renyi Hong, Associate Professor in the Department of Communications and New Media at the National University of Singapore to explore the realities of the creator economy, whether traditional career paths are losing their appeal, and how parents should respond when their children want to pursue content creation.




