Let's Talk, Singapore with Neil Humphreys and Audrey SiekLet's Talk, Singapore with Neil Humphreys and Audrey Siek

The Final Score: Are 'hydration breaks' ruining the beautiful game? | 2026 FIFA World Cup

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It isn't just the scores and the stars who have been in the spotlight at the 2026 FIFA World Cup. Enforced hydration breaks midway through each 45-minute half has caused much uproar, not because of the actual reason - player welfare. But rather for the ads that run during these 3-minute stoppages. Commercials over football? Why are hydration breaks turning the World Cup into an American show?

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