The FIFA World Cup is one of the biggest commercial events on the planet, generating billions in spending and marketing activity every four years. But what does that mean for businesses in Singapore?

James Walton, Sports Business Group Leader for APAC and Southeast Asia at Deloitte, joins us to discuss the business of the World Cup, the brands betting big on football fever, and whether this year's tournament could play out differently from previous editions.

Join Neil Humphreys & Audrey Siek - LIVE every Monday, Wednesday & Friday at 7.20am for Talk of the Town!

The FIFA World Cup is one of the biggest commercial events on the planet, generating billions in spending and marketing activity every four years. But what does that mean for businesses in Singapore?
James Walton, Sports Business Group Leader for APAC and Southeast Asia at Deloitte, joins us to discuss the business of the World Cup, the brands betting big on football fever, and whether this year's tournament could play out differently from previous editions.
Join Neil Humphreys &amp; Audrey Siek - LIVE every Monday, Wednesday &amp; Friday at 7.20am for Talk of the Town!

From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

Start your day with the stories shaping Singapore — and your place in it.

Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

And it’s not just talk — it’s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let’s Talk, Singapore keeps you informed, connected, and ready for the day ahead.

Start your day with the stories shaping Singapore &mdash; and your place in it.
Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what&rsquo;s happening &mdash; and what&rsquo;s worth your attention.
And it&rsquo;s not just talk &mdash; it&rsquo;s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let&rsquo;s Talk, Singapore keeps you informed, connected, and ready for the day ahead.