Let's Talk, Singapore with Neil Humphreys and Audrey SiekThe FIFA World Cup is one of the biggest commercial events on the planet, generating billions in spending and marketing activity every four years. But what does that mean for businesses in Singapore?
James Walton, Sports Business Group Leader for APAC and Southeast Asia at Deloitte, joins us to discuss the business of the World Cup, the brands betting big on football fever, and whether this year's tournament could play out differently from previous editions.
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