With a 100% urbanisation rate, high internet saturation and well-developed physical infrastructure, Singapore has the highest digital penetration in SEA across multiple digital economy sectors including e-commerce, and a higher willingness to spend on digital services such as media. 

That's according to the e-Conomy SEA report by Google, Temasek & Bain & Company, which tracked the digital economy in six major economies including Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.

On this episode of Morning Shot, we ride the digital wave with Florian Hoppe, Partner at Bain & Company, Singapore, as he breaks down the key drivers behind digital penetration in Southeast Asia over the past year, as well as sectors that are showing growth headroom in this space.

Presented by: Ryan Huang & Emaad Akhtar

Produced and edited by: Yeo Kai Ting (ykaiting@sph.com.sg)

With a 100% urbanisation rate, high internet saturation and well-developed physical infrastructure, Singapore has the highest digital penetration in SEA across multiple digital economy sectors including e-commerce, and a higher willingness to spend on digital services such as media. 
That's according to the e-Conomy SEA report by Google, Temasek &amp; Bain &amp; Company, which tracked the digital economy in six major economies including Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.
On this episode of Morning Shot, we ride the digital wave with Florian Hoppe, Partner at Bain &amp; Company, Singapore, as he breaks down the key drivers behind digital penetration in Southeast Asia over the past year, as well as sectors that are showing growth headroom in this space.
Presented by: Ryan Huang &amp; Emaad Akhtar
Produced and edited by: Yeo Kai Ting (<a href="mailto:ykaiting@sph.com.sg">ykaiting@sph.com.sg</a>)

From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

Start your day with the stories shaping Singapore — and your place in it.

Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

And it’s not just talk — it’s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let’s Talk, Singapore keeps you informed, connected, and ready for the day ahead.

Start your day with the stories shaping Singapore &mdash; and your place in it.
Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what&rsquo;s happening &mdash; and what&rsquo;s worth your attention.
And it&rsquo;s not just talk &mdash; it&rsquo;s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let&rsquo;s Talk, Singapore keeps you informed, connected, and ready for the day ahead.