With a 100% urbanisation rate, high internet saturation and well-developed physical infrastructure, Singapore has the highest digital penetration in SEA across multiple digital economy sectors including e-commerce, and a higher willingness to spend on digital services such as media. 

That's according to the e-Conomy SEA report by Google, Temasek & Bain & Company, which tracked the digital economy in six major economies including Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.

On this episode of Morning Shot, we ride the digital wave with Florian Hoppe, Partner at Bain & Company, Singapore, as he breaks down the key drivers behind digital penetration in Southeast Asia over the past year, as well as sectors that are showing growth headroom in this space.

Presented by: Ryan Huang & Emaad Akhtar

Produced and edited by: Yeo Kai Ting (ykaiting@sph.com.sg)