Every time a new media platform comes along, politicians work to master it. 

In a bid to win over younger voters, both US presidential candidates Kamala Harris and Donald Trump have made a series of unorthodox campaign stops in the final stretch of the 2024 White House race: podcasts.

So, how impactful are podcasts compared with other forms of communication? And do these newer modes of media allow voters to peel the external layers off politicians to better understand them as a person?

On this episode of Morning Shot, Lea Redfern, Lecturer, Discipline of Media and Communications, University of Sydney and Andy Whitehouse, Senior Partner & Managing Partner at Penta Group, and Assistant Professor teaching political communications at Columbia University share their perspectives.

Presented by: Audrey Siek
Produced & Edited by: Yeo Kai Ting (ykaiting@sph.com.sg)
Photo credits: pixabay & its talented community of contributors & Getty Images / Designed by Yeo Kai Ting