Singtel’s Australian subsidiary, Optus, has faced a series of service disruptions and regulatory scrutiny in recent months putting its crisis communications and brand management to the test. As the company works to rebuild confidence among customers and regulators, attention has turned to how it has handled public messaging and stakeholder engagement.

Lars Voedisch, Founder & Group CEO of PRecious Communications joins the Breakfast Show to discuss how Singtel and Optus have navigated the communications challenges surrounding the outages, what lessons can be drawn from their response, and how large companies can manage reputation and trust when crises unfold across borders.

Singtel&rsquo;s Australian subsidiary, Optus, has faced a series of service disruptions and regulatory scrutiny in recent months putting its crisis communications and brand management to the test. As the company works to rebuild confidence among customers and regulators, attention has turned to how it has handled public messaging and stakeholder engagement.
Lars Voedisch, Founder &amp; Group CEO of PRecious Communications joins the Breakfast Show to discuss how Singtel and Optus have navigated the communications challenges surrounding the outages, what lessons can be drawn from their response, and how large companies can manage reputation and trust when crises unfold across borders.

Insightful discussions on the latest market events and the top companies to watch.

Get a head start to your work day with Ryan Huang, Emaad Akhtar and Audrey Siek from 6am to 9am. 

Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Get a head start to your work day with Ryan Huang, Emaad Akhtar and Audrey Siek from 6am to 9am. 
Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Breakfast with Ryan Huang, Emaad Akhtar and Audrey Siek

Get a head start on your workday with Ryan Huang, Emaad Akhtar and Audrey Siek from 6 am to 9 am. 

Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Get a head start on your workday with Ryan Huang, Emaad Akhtar and Audrey Siek from 6 am to 9 am. 
Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

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