Singtel’s Australian subsidiary, Optus, has faced a series of service disruptions and regulatory scrutiny in recent months putting its crisis communications and brand management to the test. As the company works to rebuild confidence among customers and regulators, attention has turned to how it has handled public messaging and stakeholder engagement.

Lars Voedisch, Founder & Group CEO of PRecious Communications joins the Breakfast Show to discuss how Singtel and Optus have navigated the communications challenges surrounding the outages, what lessons can be drawn from their response, and how large companies can manage reputation and trust when crises unfold across borders.

Singtel&rsquo;s Australian subsidiary, Optus, has faced a series of service disruptions and regulatory scrutiny in recent months putting its crisis communications and brand management to the test. As the company works to rebuild confidence among customers and regulators, attention has turned to how it has handled public messaging and stakeholder engagement.
Lars Voedisch, Founder &amp; Group CEO of PRecious Communications joins the Breakfast Show to discuss how Singtel and Optus have navigated the communications challenges surrounding the outages, what lessons can be drawn from their response, and how large companies can manage reputation and trust when crises unfold across borders.

From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

Start your day with the stories shaping Singapore — and your place in it.

Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

And it’s not just talk — it’s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let’s Talk, Singapore keeps you informed, connected, and ready for the day ahead.

Start your day with the stories shaping Singapore &mdash; and your place in it.
Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what&rsquo;s happening &mdash; and what&rsquo;s worth your attention.
And it&rsquo;s not just talk &mdash; it&rsquo;s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let&rsquo;s Talk, Singapore keeps you informed, connected, and ready for the day ahead.