Amid China’s economic slowdown, are Chinese shoppers turning to bargain-hunting, and how will the shifts in consumer habits move the needle for traditional brick-and-mortar shops and bigger departmental stores in the world’s second largest economy? 

John Zhang, Professor of Marketing and Tsai-wan Tsai professor of the Wharton School at The University of Pennsylvania shares his insights on how pricing strategies must change amid a muddied economy.

Presented by: Lynlee Foo

This podcast is produced and edited by Yeo Kai Ting (ykaiting@sph.com.sg)