Ever since audits detected temperature irregularities 7,500 cord blood units in private cord blood banking provider Cordlife's storage tanks that rendered these units unsuitable for stem cell transplants, the company has been in a free fall.

Arrests and legal issues have caused the public to lose faith in the Cordlife brand, whose reputation appears increasingly unsalvagable. 

What lessons can we learn from the Cordlife debacle from a crisis communications perspective?

On this episode of Morning Shot, Dr Samer Elhajjar, Senior Lecturer, Department of Marketing, National University of Singapore Business School,shares his insights.



Presented by: Emaad Akhtar & Ryan Huang 

Produced & Edited by: Emaad Akhtar

Photo credit: Straits Times

Ever since audits detected temperature irregularities 7,500 cord blood units in private cord blood banking provider Cordlife's storage tanks that rendered these units unsuitable for stem cell transplants, the company has been in a free fall.
Arrests and legal issues have caused the public to lose faith in the Cordlife brand, whose reputation appears increasingly unsalvagable. 
What lessons can we learn from the Cordlife debacle from a crisis communications perspective?
On this episode of Morning Shot, Dr Samer Elhajjar, Senior Lecturer, Department of Marketing, National University of Singapore Business School, shares his insights.
 
Presented by: Emaad Akhtar &amp; Ryan Huang 
Produced &amp; Edited by: Emaad Akhtar
Photo credit: Straits Times

Get a head start to your work day with Ryan Huang, Emaad Akhtar and Audrey Siek from 6am to 9am. 

Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Get a head start to your work day with Ryan Huang, Emaad Akhtar and Audrey Siek from 6am to 9am. 
Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Breakfast with Ryan Huang, Emaad Akhtar and Audrey Siek

Get a head start on your workday with Ryan Huang, Emaad Akhtar and Audrey Siek from 6 am to 9 am. 

Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Get a head start on your workday with Ryan Huang, Emaad Akhtar and Audrey Siek from 6 am to 9 am. 
Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

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