Ever since audits detected temperature irregularities 7,500 cord blood units in private cord blood banking provider Cordlife's storage tanks that rendered these units unsuitable for stem cell transplants, the company has been in a free fall.

Arrests and legal issues have caused the public to lose faith in the Cordlife brand, whose reputation appears increasingly unsalvagable. 

What lessons can we learn from the Cordlife debacle from a crisis communications perspective?

On this episode of Morning Shot, Dr Samer Elhajjar, Senior Lecturer, Department of Marketing, National University of Singapore Business School,shares his insights.



Presented by: Emaad Akhtar & Ryan Huang 

Produced & Edited by: Emaad Akhtar

Photo credit: Straits Times

Ever since audits detected temperature irregularities 7,500 cord blood units in private cord blood banking provider Cordlife's storage tanks that rendered these units unsuitable for stem cell transplants, the company has been in a free fall.
Arrests and legal issues have caused the public to lose faith in the Cordlife brand, whose reputation appears increasingly unsalvagable. 
What lessons can we learn from the Cordlife debacle from a crisis communications perspective?
On this episode of Morning Shot, Dr Samer Elhajjar, Senior Lecturer, Department of Marketing, National University of Singapore Business School, shares his insights.
 
Presented by: Emaad Akhtar &amp; Ryan Huang 
Produced &amp; Edited by: Emaad Akhtar
Photo credit: Straits Times

From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

Start your day with the stories shaping Singapore — and your place in it.

Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

And it’s not just talk — it’s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let’s Talk, Singapore keeps you informed, connected, and ready for the day ahead.

Start your day with the stories shaping Singapore &mdash; and your place in it.
Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what&rsquo;s happening &mdash; and what&rsquo;s worth your attention.
And it&rsquo;s not just talk &mdash; it&rsquo;s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let&rsquo;s Talk, Singapore keeps you informed, connected, and ready for the day ahead.