Ever since audits detected temperature irregularities 7,500 cord blood units in private cord blood banking provider Cordlife's storage tanks that rendered these units unsuitable for stem cell transplants, the company has been in a free fall.

Arrests and legal issues have caused the public to lose faith in the Cordlife brand, whose reputation appears increasingly unsalvagable. 

What lessons can we learn from the Cordlife debacle from a crisis communications perspective?

On this episode of Morning Shot, Dr Samer Elhajjar, Senior Lecturer, Department of Marketing, National University of Singapore Business School, shares his insights.

Presented by: Emaad Akhtar & Ryan Huang 

Produced & Edited by: Emaad Akhtar

Photo credit: Straits Times